Pro Paintball Phenomenon Oliver Lang Signs with Action Sports Firm ...
San Diego, CA (PRWEB) September 7, 2006
Action Sports division of Headstrong Interactive Marketing, Inc. has signed professional paintball star Oliver Lang, the number one ranked player in the world and tournament winning-champion, for exclusive representation and management in sponsorship, endorsement, broadcasting and marketing, it was announced today by Mark Pages, Managing Director, Headstrong Action Sports.
Headstrong will work closely with Oliver to focus on building endorsements and business opportunities with non-endemic brands, sponsors and media.
“We know that Oliver is the best, most recognized and marketable player in his sport; major brands and companies like Coke, Pepsi, and Budweiser need to know about him,” said Pages. “Combined with professional paintball’s phenomenal growth in popularity, we believe we can bring those brands into his portfolio and sport.”
Lang portrays the highest level of athletic and professional performance in his sport. Conveying the key attributes that brands and sponsors value the most when targeting the fans & audience of pro paintball; such as awareness, influence, notice, endorsement, appeal and trust.
“I’m very excited to start my relationship with Headstrong Interactive Marketing; to be the first really represented athlete in paintball and be a pioneer to the development of our industry,” said Lang. “I look forward to the success we may bring each other and what may lay in store for the future of paintball with this giant step of professionalism”
Lang is currently the star player for the Los Angeles Ironmen, a team owned by DYE Precisions, Inc.
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